![]() ![]() The campaign will also be supported through online, digital and press in the grocery channel. ![]() Rolled out across grocery, this launch will be boosted in-store with POS and sampling across key retail partners to drive trial and awareness. ![]() The launch also presents an opportunity for Jacob’s to build its presence in the sharing snacks category. After debuting the original Cracker Crisps format in 2015, Jacob’s is seeking to build on the popularity of the range by launching a thinner and crispier snack with lighter texture, Cracker Crisps Thins.Ĭonsumer testing shows that Cracker Crisps Thins have strong appeal with a younger audience, owing to the range’s different texture and bold flavours. ![]()
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